Max Picton — Builder. Operator.
Max Picton

Penticton, BC

Problems I couldn't ignore turned into opportunities I couldn't pass up.

That has taken me from nightclubs and a sports bar to a beach resort, construction, self-storage and now technology.

See what I've built

Track Record

A Few Things I've Built

Barefoot Beach Resort

Barefoot Beach Resort

Penticton's lakefront entrance wasn't living up to its potential. Changing that meant navigating five levels of government and bringing several different businesses together on one property. The result was Barefoot Beach Resort, an 11-acre destination on Skaha Lake with 11 businesses operating under one vision.

My Storage Spot

My Storage Spot

When I built My Storage Spot, the operating model I wanted didn't exist. I wasn't interested in creating a business that depended on someone sitting behind a desk all day, so I built the systems to run it without one. The result was Canada's first fully automated self-storage facility, taken from raw land to cash flow in 90 days with no full-time staff.

Visit My Storage Spot →
BluLok

Blu Technologies

After dealing with the same lock and access problems repeatedly, it became clear the existing products weren't going to solve them. So we built BluLok. It has now completed more than 1.2 million test cycles without a lock failure and is approaching commercial deployment.

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Experience changes how you build.

I've had some meaningful successes, along with a few lessons that were more expensive than they needed to be. Both have shaped how I build today: how I assess opportunities, choose partners, manage risk, and create businesses that can scale without depending entirely on me.

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What I'm Focused On Now

These days, most of my attention goes into two areas.

Building

Blu Technologies

We are building smart access and operational technology for the self-storage industry. It starts with BluLok, a lock designed to solve the reliability problems I experienced firsthand as an operator. From there, we are building the technology around it to make facilities more reliable, more intelligent and easier to operate.

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BluLok

Working with operators

Business Advisory

I work selectively with owners of established businesses who are growing, but still carrying too much of the operation themselves. Usually the issue is not a lack of effort.

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Training

AI Training

A hands-on AI implementation program for local businesses. It helps teams use AI in the work they already do: emails, estimates, job notes, documentation and internal knowledge.

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Stay Connected

I've spent more than 20 years building businesses, and I'm still learning every time I build the next one.

I send occasional updates on what I'm working on, what is working and what I'm learning along the way. They are genuinely occasional.

© 2026 Max Picton. All rights reserved.